Being a well-established and highly trusted brand, originally housed within the busy lanes of the ancient city of Varanasi, Ksheer Sagar wanted to mark its presence as a heady mix of cultural and culinary heritage for its first outlet in a metropolitan city like Delhi. This changing identity called for strategic planning and design to create a modern, innovative and futuristic yet sustainable fashion.

Deeply rooted in heritage, the store is designed as an elegant indulgence into the old-world charm. A wide array of materials, colors and textures have been nimbly translated into a humble yet luxurious ambience. A Varanasi inspired analogous color palette and use of naturally sourced materials complement the products on display while also adding warmth and a homely comfort to the space. Ksheer Sagar truly celebrates the quirks of a luxurious international retail experience brought together in an Indian context to perfectly reflect the changing taste and face of a younger India.

The store is a contemporary interpretation of the Varanasi’s rich architectural and spiritual heritage. Designed with the aim of recreating the sense of an experiential journey in and out of the inner sanctums of religious spaces, along with the joy of discovering hidden gems within the streets of Varanasi, the store is designed as a shop within a shop. There is a sleek floating display enclosure in colored glass and brass created within the store to create the same sense of discovery and passage.

The traditional jaali motif has been reinterpreted into a clean geometric pattern for the chic metal ceiling panel, adding a nostalgic touch within a modern context. The patterned floor tiles, also a derivative of traditional Indian motifs, highlight the feature display area to create a strong visual harmony by bringing out a strong contrast amongst otherwise very solid and minimal surfaces. The avant-garde light fixtures in beaten brass along with the minimal